|Whether your program objectives are direct
response or branding, we begin in advance of the campaign, documenting baseline
measurements and asking how we will gauge the success of this effort.
metrics are most meaningful for this effort?How will we measure success
for this program?
How will this data be used to improve results?
Once these benchmarks are established and the analytic tools are in place,
we define cost-per-lead, cost-per-action, conversion events and other
key metrics that will be tracked the length of your program and analyzed
for future planning purposes.