One of the many strengths of El-Mashreq is the ability to see the "big picture" and work with the client from beginning to end to develop a long range web marketing strategy for getting the most from the Internet. With years of public relations and marketing experience, our staff will comprehensively research the client and your competition, help define short and long term goals and strategy, write a strategic marketing plan, and, most importantly, implement and track the success of that strategy. Our desire is to have a long term relationship with all clients where new ideas and strategies are implemented on a regular basis. If you're not sure where to begin with your corporate strategy and would like to spend some time talking to a marketing expert about what you can do, give us a call - (202) 419-1190.
-Planning With a Purpose
At El-Mashreq, we focus on identifying, reaching, retaining and motivating your customers. Whether you want to raise brand awareness, drive sales, acquire leads or retain current customers, we deliver the strategies, programs and tools to get you more business, more sales and more value for your marketing budget.

Planning begins with setting relevant objectives, benchmarks and metrics for success. We’ll review your existing programs and marketing materials, identify strategies to leverage them in the online environment and create new and innovative ways to meet your goals

-Focused Analysis
Whether your program objectives are direct response or branding, we begin in advance of the campaign, documenting baseline measurements and asking how we will gauge the success of this effort.

What metrics are most meaningful for this effort?How will we measure success for this program?
How will this data be used to improve results?

Once these benchmarks are established and the analytic tools are in place, we define cost-per-lead, cost-per-action, conversion events and other key metrics that will be tracked the length of your program and analyzed for future planning purposes.

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